Are we in the answer?
Understand whether AI tools mention or recommend your client’s brand when customers ask relevant questions.
AI visibility. Built for agencies.
Understand your clients’
AI visibility.
Know where to focus next.
Top Mind helps your agency understand how clients appear in AI answers, identify opportunities to improve their visibility, and show clients how that visibility changes over time.
Evaluate a prospect before a sales meeting or support ongoing AEO work for an existing client.
Explore the full workflowFrom business context to useful findingsIllustrative example
Your agency’s clientClearAir · Dallas HVAC
A question your agency reviews
“Who offers emergency AC repair in Dallas?”
A finding to investigate
ClearAir appears in general HVAC recommendations, but is missing from the emergency AC repair answers in this example. Two competitors appear instead.
An opportunity tied to a service the client sells.
Inspect the responses, competitor mentions, and cited sources where available.
From finding to ongoing work
Use content and website recommendations to plan improvements. Run further scans or schedule monitoring to review changes.
A clearer view of your clients’ AI presence.
Understand visibility
Find the opportunity
Track changes over time
A new question for your agency
Your clients want to know.
Have an answer.
“Does AI recommend us?” Top Mind helps you turn that question into a useful client conversation—and a clear direction for your answer engine optimization (AEO) work.
Who’s getting picked instead?
Compare your client’s presence with competitors. Give the conversation context beyond a brand mention alone.
What should we do next?
Find content and website gaps that need attention, so your agency can turn observations into a focused plan.
How Top Mind works
From understanding a business
to measuring its visibility.
Follow ClearAir, a fictional heating and air conditioning company in Dallas, through six steps. Top Mind provides the analysis; your agency brings client knowledge, reviews the inputs, and delivers the work. All example findings are illustrative.
Start with the business.
Shape a useful profile.
Enter the client’s business name and website. Top Mind analyzes available website content to help build a profile of its offerings, customers, and likely needs. Review and correct the suggested information, then configure relevant locations and competitors.
See the example client conversationClearAir’s business profileExample
BusinessHeating & air conditioning
ServicesEmergency AC repair, installation, maintenance
LocationsDallas and relevant service areas
Agency reviewConfirm offerings and commercial priorities
If ClearAir wants more installation customers, reflect that priority in the questions you test.
Review the questions
customers might ask.
Top Mind helps generate questions based on the business, its offerings, and potential customers. Your agency reviews and edits them before use. Questions that name ClearAir explore how AI describes it; questions without the name test whether AI brings it into the conversation.
See the example client conversationQuestions for your agency to reviewExample
Emergency repair“Who offers emergency AC repair in Dallas?”
Installation“Which HVAC companies in Plano install heat pumps?”
Buying advice“What should I look for when choosing an AC installation company?”
Choose questions that reflect the client’s services, customers, locations, and priorities.
Inspect the answers.
Understand the findings.
Run the selected questions against supported AI tools, such as ChatGPT and Gemini. Investigate client and competitor mentions, how each business is described, and cited sources where available. Open the underlying responses to understand each finding.
See the example client conversationClearAir’s illustrative findingsExample
General HVAC questionsClearAir appears
Emergency AC repair in DallasClearAir is absent
Competitive contextTwo competitors appear
Evidence to inspectUnderlying responses and available citations
Results describe the questions and scans you ran. AI answers can vary between scans.
Bring a concrete opportunity
to the client conversation.
Use visibility findings, competitive comparisons, and reports to explain where ClearAir is missing from relevant buying questions. For a prospect, this is a starting point for your AEO service. For an existing client, it explains an area that needs attention.
See the example client conversationA conversation grounded in findingsExample
What we testedQuestions about emergency AC repair
What we observedCompetitors appeared; ClearAir was missing
What we can showThe questions and underlying answers
What we can investigateRelevant content and website improvements
Give the client evidence and a proposed direction for the work.
Use recommendations.
Decide what to deliver.
Top Mind identifies content and website gaps and provides recommendations to guide next steps. Your agency decides which priorities fit the client’s market and commercial goals, then implements the work.
See the example client conversationClearAir’s illustrative action planExample
Possible gapEmergency repair offering poorly explained
ReviewService details, service area, availability
ImproveService page and common buying questions
Agency decisionPrioritize and implement the work
The assessment finding is illustrative. Your team verifies the details with the client before making changes.
Measure again.
Give the client a useful update.
After making improvements, run additional scans or schedule ongoing monitoring. Reuse a consistent set of questions to make comparisons easier to interpret. Review visibility changes with the client and use the findings to guide the next round of work.
See the example client conversationClearAir’s next progress reportExample
BaselineEmergency repair visibility gap
Work to documentConfirmed updates to service content
CompareRepeated scans of consistent questions
Follow-up findingsAwaiting measurement
AI answers vary. Report what changed over time without assuming your edits caused every change.
Your agency reviews the inputs, interprets the findings, and chooses the work. Top Mind helps you measure and explain visibility along the way.
The client conversation
A specific opportunity.
Evidence you can explain.
For a prospect, the assessment gives your proposed AEO service a starting point. For an existing client, it helps explain why a particular area deserves attention.
ClearAir · illustrative conversation
Show the question.
Explain the opportunity.
“We tested questions someone might ask when they need emergency AC repair. Other companies appeared in the answers we reviewed, while your business was missing. We can show you those answers and investigate the content and website improvements that could help.”
- Support the discussion
- Use brand visibility findings, competitive comparisons, reports, and the underlying responses to explain what was observed.
Findings describe the questions and scans you ran. They do not establish how the client appears in every AI answer.
ClearAir · illustrative agency work
Turn recommendations
into a focused plan.
- Possible assessment finding
- ClearAir’s emergency repair offering is poorly explained on its website.
- Your agency’s work
- Review the relevant pages for service details, service area, availability, and common customer questions. Confirm the facts with ClearAir and implement the improvements that matter most.
- The next client review
- Run additional scans or schedule monitoring with a consistent question set. Review changes in visibility alongside the work completed and agree on the next priorities.
Top Mind provides findings and suggested priorities. Your team decides what to implement. Repeated measurement provides context; it does not prove that a page edit caused a change.
About this example
ClearAir is a fictional heating and air conditioning company in Dallas. All questions, findings, and proposed work on this page are illustrative. They are not a live audit, customer case study, or claim of measured improvement.
Try an initial visibility snapshot
Start with a
free client check.
Get an initial view of a client or prospect’s AI visibility before setting up the full assessment.
- Before signup
- Enter the business name and website for a limited visibility summary, provider mention counts, and a competitor count.
- After signup
- Claim the same check to unlock competitor names and answer excerpts.
- Explore the full workflow
- Business profiling, editable questions, website assessments, and ongoing monitoring involve further setup in the product. Request a demo to walk through the process.
This free check uses the website to identify the brand; it does not analyze its pages. Available providers are shown when the check starts. Usage limits apply.
If this check is unavailable, use the check in the application ↗.
Clarity you can act on
See the bigger picture.
Know where to focus.
Bring brand visibility, competitive context, and optimization opportunities into the same conversation.
Brand visibility in AI answers
Run reviewed questions against supported AI tools such as ChatGPT and Gemini. Inspect mentions, descriptions, underlying responses, and sources where available.
Competitive perspective
See how a client compares with other brands and where competitors are earning attention.
Content & website opportunities
Use content and website gap findings and recommendations to choose priorities. Your agency applies its client knowledge and implements the improvements.
Progress clients can understand
Run further scans or schedule monitoring. Use consistent questions and reports to discuss visibility changes over time and agree on the next priorities.
Agency guides
Make the assessment useful.
Make the next step clear.
Practical guides to reviewing inputs in Top Mind, interpreting findings, discussing opportunities, and reporting progress. Follow the examples, then apply them to your clients in the product.
01 / Assessment guide
How to Run an AI Visibility Assessment
A practical guide to reviewing a business profile, choosing questions, inspecting AI answers, and taking a clear finding into a client conversation.
Read the guide 02 / Question designWhat Questions Should You Ask AI About Your Client?
Build an editable question set around services, locations, buying decisions, and brand research. Give every question a clear purpose.
Read the guide 03 / Agency action planTurn AI Visibility Findings Into an Agency Action Plan
Follow ClearAir from an illustrative finding to a focused website investigation, an agency action plan, and a useful follow-up assessment.
Read the guide 04 / Prospect conversationsHow to Pitch AEO With Evidence
Use a Top Mind assessment to discuss a prospect’s AI visibility, explain a specific opportunity, and agree on useful next steps.
Read the guide 05 / Client reportingHow to Report AI Visibility Progress to Clients
Use repeat scans and Top Mind reports to connect observed visibility, agency work, and the next decisions your client needs to make.
Read the guideWho is Top Mind built for?
Marketing agencies offering—or developing—answer engine optimization services. Use Top Mind to audit prospects, guide client work, and report on changes in AI visibility.
What is answer engine optimization?
AEO is the work of improving how a brand appears in AI-generated answers. Top Mind helps agencies understand the current picture and identify content and website gaps that need attention.
What does the free client check include?
Enter the client or prospect’s name and website in the free client check. The initial check returns a visibility summary. Create an account afterward to claim the same result and unlock competitor names and answer excerpts. Full prospect reports and website assessments require additional setup.
Can I use Top Mind for ongoing client work?
Yes. Use the findings and recommendations to guide ongoing content and website work, then run additional scans or schedule monitoring. A consistent question set helps your agency interpret changes and share useful progress reports with clients.
Can we review the business profile and questions?
Yes. Review and correct the profile suggested from available website content, configure relevant locations and competitors, and review or edit generated questions before using them. Your knowledge of the client helps keep the assessment relevant.
Does Top Mind guarantee AI recommendations?
No. AI answers can vary, and visibility findings do not guarantee future recommendations. Top Mind helps your agency understand what is happening and make more informed optimization decisions.
Start with one client. See the evidence.
See what AI says.
Give your agency a clearer starting point.
See how a brand you know appears in AI answers—and give your next client conversation a stronger starting point.
Talk through your agency’s workflow
Request a demo.
Tell us your agency’s name, the number of clients you manage, and what you would like to explore. We can walk through business setup, question review, AI findings, recommendations, and ongoing reporting.
jstippey@gmail.com
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